CAN + growler = Crowler ® | A Crowler is a 32-ounce CAN that can be filled and seamed with your favorite beer straight from the source.

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What is Crowler

A Crowler (CAN + growler) is a 32-ounce CAN filler with fresh craft beer from the source. Yep, draft beer in a portable growler-sized CAN. It’s the newest innovation coming from the Oskar Blues Brewery taproom and their development partner Ball Corporation, the pioneers of the American craft beer in-a-CAN movement. 

Why Crowler

Craft beer drinkers dig their growlers filled in local taprooms, but standard glass growlers are often brought into pubs and taprooms without being cleaned correctly, which affects the taste and cleanliness of the refill. They also don’t seal well and allow light in. The Crowler is more portable and takes advantage of what the can has to offer by eliminating light-struck or skunky beer.

We get off on pushing the limits, doing things differently and the CROWLER is another step of innovation to take advantage of what the can package has to offer from behind the bar. More beer options in more cans, we’re working on creating one big glasshole.

Jeremy Rudolf

Man Behind Crowler